Sensitivity Analysis

All tables show monthly procedures at Month 12 (stabilized) across varying input assumptions. Color scale: red = below 30 · amber = 30–70 · green = 70+ procedures.

Table 1: Contact Rate × Treatment Conversion → Procedures

Booking rate & show rate held at base scenario values

Contact Rate / Treatment Conv45%50%55%60%65%70%75%
50%
86
86
86
86
86
86
86
55%
86
86
86
86
86
86
86
60%
86
86
86
86
86
86
86
65%
86
86
86
86
86
86
86
70%
86
86
86
86
86
86
86
75%
86
86
86
86
86
86
86
80%
86
86
86
86
86
86
86
Procedures/month:
< 30
30–50
50–70
70–90
90+

Table 2: Booking Rate × Show Rate → Procedures

Contact rate & treatment conversion held at base scenario values

Booking Rate / Show Rate60%65%70%75%80%85%90%
50%
86
86
86
86
86
86
86
55%
86
86
86
86
86
86
86
60%
86
86
86
86
86
86
86
65%
86
86
86
86
86
86
86
70%
86
86
86
86
86
86
86
75%
86
86
86
86
86
86
86
80%
86
86
86
86
86
86
86
Procedures/month:
< 30
30–50
50–70
70–90
90+

Table 3: CPL × Monthly Marketing Spend → Procedures

Funnel conversion rates held at base scenario; all other assumptions held constant

CPL ($) / Mktg Spend ($)$8k$10k$12k$14k$16k$18k$20k
$30
86
86
86
86
86
86
86
$40
86
86
86
86
86
86
86
$50
77
86
86
86
86
86
86
$60
62
80
86
86
86
86
86
$70
55
68
83
86
86
86
86
$80
46
59
71
83
86
86
86
Procedures/month:
< 30
30–50
50–70
70–90
90+